Marketing | 14 credit hours |
---|
Semester-3
SN | Course Code | Specialization | Course Title |
---|---|---|---|
1 | MK-531 | Specialization I | Consumer Behaviour |
2 | MK-532 | Specialization II | Marketing Research |
Semester-4(Any Two and Seminar Course)
SN | Course Code | Specialization | Course Title |
---|---|---|---|
1 | MK-543 | Specialization III | Planning and Managing Retail Business |
OR | |||
2 | MK-544 | Specialization III | Sales and Distribution Management |
3 | MK-545 | Specialization IV | Servies and Industrial Marketing |
OR | |||
4 | MK-546 | Specialization IV | Advertising Management |
5 | MK-547 | Specialization Seminar | Seminar on Marketing(By College) |
*To conduct any specialization course the school expects at least 10 students. However, conduction of the specialization course depends upon availability of the resource person.
Note
In case a student fails to secure 16 out of 40 for MBA in the internal assessment (all four components taken together), he/she shall not be allowed to appear for the Semester end examination. If candidate is not appearing in internal examination, she/he will be allowed one more chance to appear for retest and her/his passing marks (actual marks obtained in retest or passing marks whichever is less) will be considered for grade only.